BRANDING INTAKE FORM

Full Name *

Business Name *

Email *

Phone *

Website

1. What is your business name and does it have any specific meaning?

2. Can you describe your business in a few sentences?

3. What are the core values and mission of your business?

4. Who is your target audience or ideal client?

5. Who are your main competitors? How do you differ from them?

6. Do you have any taglines, slogans, or key messages?

1. Do you have an existing logo? What do you like or dislike about it?

2. Can you provide examples of logos you like and explain why?

3. Are there specific elements or icons you want to include in your logo?

4. Do you prefer a logotype (wordmark) or a logo symbol, or a combination of both?

5. Are there any colors or symbols that you feel are a must or a definite no for your logo?

1. Do you have any preference for typeface style (e.g., serif, sans-serif)?

2. Are there any fonts that you particularly like or dislike?

3. Should the typography convey a certain feeling or attribute (e.g., modern, traditional, accessible)?

4. How important is readability and accessibility in your typography choices?

1. Do you have any colors in mind for your brand?

2. What emotions or messages do you want your brand colors to convey?

3. Are there any colors that should be avoided?

4. How do you plan to use color to differentiate your brand from others?

1. What are the primary applications of your branding (e.g., digital, print, merchandise)?

2. Do you have specific guidelines or needs for social media profiles?

3. What kind of marketing materials do you anticipate needing?

4. Are there any specific cultural or regional considerations for your branding?